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Overseeing Montreal’s Annual Jazz Summit

Jazzed Magazine • June 2007Lessons Learned • June 21, 2007

Andre MenardAs co-founder of the Festival International de Jazz de Montr#233;al (as well as the Francofolies de Montr#233;al and the Montr#233;al High Lights Festival), Andr#233; M#233;nard has been helping to shape the climate of jazz performance for almost three decades.

Along with associate Alain Simard, M#233;nard has developed his summertime jazz gathering from a somewhat modest event that drew roughly 5,000 visitors in 1980 to one of the most significant festivals in the world, attracting over 2 million concertgoers annually. Of those attendees, 20 percent are Americans, with a healthy bulk of that number coming from the Northeast (“As long as Boston doesn’t start having a decent jazz festival, we’ll keep drawing those folks!” says M#233;nard with a laugh).

Andr#233;’s involvement in the music industry dates back to his time as a young student – though the ultimate focus on jazz was initially borne mostly out of necessity. “As early as my college days at Coll

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