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American Way Marketing Acquires Spacefiller Quality Lubricants

Christian Wissmuller • News • September 23, 2021

American Way Marketing LLC (AWM) purchased Spacefiller Quality Lubricants in May 2021. While some traditional petroleum-derived lubricants are odorous and can accumulate on valves, rotors, and casings over time, Spacefiller synthetic products are odorless, nontoxic, and keep instruments free of gunk. Spacefiller products include Pad Life, Ultimate Piston and Rotor Valve Lubricant, and Ultimate Tuning Slide Lubricant.

Spacefiller Quality Lubricants, originally created in 1987 and distributed in Decatur, Georgia by MAMCO, is a pioneer in the synthetic musical instrument lubricant category.  Tim Ricci, Vice President of American Way Marketing, travelled to Decatur in April to facilitate the purchase and remarked, “We are excited to continue the legacy that Jay Himmel and Charles King began over thirty years ago. Spacefiller is a perfect addition to the AWM family of brands including Superslick, Faxx, and Luthier’s Choice.  The synthetic musical instrument lubricant category is an important part of the continued growth strategy for AWM and having an additional high quality brand manufactured in Elkhart by our talented team works extremely well.

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