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Transformation Awaits: The NAMM Show Announces Return to Anaheim in June 2022

Christian Wissmuller • News • September 8, 2021

Today, The National Association of Music Merchants (NAMM) announced that The NAMM Show, the annual “family reunion” of the global music, sound, and entertainment technology industry, will reconvene in Anaheim, California at the Anaheim Convention Center on June 3–5, 2022. Previously scheduled for January 20–23, the new dates will offer global industry leaders, buyers, sellers, music educators, artists, media, and music makers the opportunity to reconnect and renew their businesses while taking greater advantage of reimagined indoor and outdoor events, activations, professional development sessions, an expanded digital reach, and more at the crossroads of business opportunity.

Joe Lamond, NAMM President and CEO, says, “The industry has not stopped evolving and innovating during the pandemic, and The NAMM Show is evolving, as well. As the health and safety of our members remains top of mind, and after carefully listening to companies here in the U.S. and around the world, the new dates will help members maximize their opportunity and accelerate what has arguably been a transformative time both in new products and in how they come to market. I imagine this gathering will have the kind of impact of a Beatles moment or the introduction of MIDI—definitely one you will not want to miss.”

The news of the return of the Show and the change in dates addresses ongoing concerns about pandemic activity, new product development and launches, available in-store inventory, and current travel restrictions. The announcement was met with support and enthusiasm from business leaders across the industry.

“The NAMM Show is the best opportunity of the year for Yamaha to reach our dealers, end-user customers, and the music industry as a whole. It’s the one place where the new products from across our brands meet the global industry, and we can’t wait to get together in June,” shares Tom Sumner, President of Yamaha Corporation of America.

“No matter when NAMM happens, Shure is excited about the industry finally getting together to engage with each other at this important event,” comments Abby Kaplan, Vice President of Global Retail Sales for Shure Incorporated. Mark Terry, CEO, Exertis/JAM US Music Group, shares the same sentiment: “[NAMM] has made a great decision on moving the show to June. This move ensures that it will be a very successful show for vendors and dealers. We certainly plan on being there!”

“At Taylor Guitars, we applaud innovative ideas as we all attempt to navigate these unusual times,” affirms Barbara Wight, CFO of Taylor Guitars. “Since its days in the ballroom of the Disneyland Hotel, The NAMM Show has always been an invaluable platform for us to launch new products and deepen our connections with our treasured retailers, suppliers and fans. We see this change to June as a smart opportunity to try something new, and we’re looking forward to being back together with our industry family.”

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